Tuesday, May 24, 2011

Hoodzpah Logos, The Glory of Freelancing, & Pink Floyd

[All rights reserved. © Amy Hood.]

Life after The OC Gazette has been a wild and exciting (and busy) ride! Yes, I am no longer at the little local magazine where I got my start in graphic design those four years ago. It was the perfect ending to that chapter of my life though. I learned a lot, met a lot of great people, and grew a lot as a designer. Now it's on to new and exciting ventures where I can grow even more! The next chapter? Hoodzpah, baby. Jen (my lovely sister) and I's freelance art and design company is now at priority number one and we are readily accepting all the work we can get our grimy little hands on! Freelancing is a glorious, glorious thing. You get to make your own hours, work when you need to, take breaks when you want to, and you can choose your projects and workload. For that same reason it's hard too, because it takes so much discipline to stay on top of everything and to be diligent and keep a schedule. If it weren't for my handy planner, no work would be done - I'd just be vegging out at the beach, trolling facebook and conquering my Netflix Instant Watch queue all day. 

With a new company comes the daunting and arduous task of branding. Designing a logo for yourself as a designer is one of the hardest things EVAHHH. The glory of being a designer is that you get to try all different styles because you get to work with a slew of unique clients, but when you're designing for yourself you have to pick ONE style to define you as a graphic artist - and its TERRIFYING! It's like the first day of high school when you have to figure out where you're going to sit at lunch. That spot will define you for your whole life! (Well, for the next four years, which seems like your whole life at that age.) All that being said, here are some logo ideas I came up with for Hoodzpah last night. So far I think I'm liking the B series of designs best. All input and ideas are welcome! We knew we wanted to incorporate a diamond(s) in the logo somehow to reference Pink Floyd's mind-blowing and inspiring 13 1/2 minute song "Shine On You Crazy Diamond." If we had a theme song - this would be it. 8 minute intro and all. If this doesn't stir something deep within you, then you're just not human. 

Remember when you were young, you shone like the sun.
Shine on you crazy diamond.
Now there's a look in your eyes, like black holes in the sky.
Shine on you crazy diamond.
You were caught on the crossfire of childhood and stardom, 
blown on the steel breeze.
Come on you target for faraway laughter, 
Come on you stranger, you legend, you martyr, and shine!
You reached for the secret too soon, you cried for the moon.
Shine on you crazy diamond.
Threatened by shadows at night, and exposed in the light.
Shine on you crazy diamond.
Well you wore out your welcome with random precision,
rode on the steel breeze.
Come on you raver, you seer of visions, 
come on you painter, you piper, you prisoner, and shine! 

Alright, it's off to work on a poster for my friend Kc's awesome podcast We're Alive, a podcast about zombies and the end of the world. It's great, but don't take my word for it, take their 4 million listeners' word for it. Did I mention it's free? Nothing like free quality entertainment! Download it here

- Amy
Listening to: Pink Floyd's "Shine On You Crazy Diamond" (Duh.)


  1. I'm a fan of A1. I just love that Green!

  2. agree with KC. A1 or B2 is my two cents.

  3. Ohh SWEEEET!. A1 and A5, for sure!

  4. i had never heard that song and am now obsessed! i SO support your freelancin life! lets have a co-worker lunch sometime. i do those with my self employed friends. let freedom reign!!! :) :) (ps: B4 is beautiful.)

  5. Good luck with the career move. I did it, and it is fantastic having no ties.

  6. Congrats. This is great. I may have a job for you two__ logo design for Vineyard Music. Where should I point them to see your work? Let's talk: andy@flypropeller.com

  7. i like A1 and B1 :]

    shine on! ----now what about that tattoo you wanted...? ;]

  8. thanks for all the input guys! so stoked to have so much support behind our new endeavor!


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